FOUNDATION & FOCUS

Born and raised in England, I graduated with a degree in furniture design before moving into graphic design in 2010. Since then, I’ve worked with globally recognised brands, shaping identities that feel distinctive, considered and built to last. In recent years, I’ve returned to my roots in spatial and furniture design, bringing a broader, more hands-on perspective to my work.

I’m drawn to projects that sit across disciplines, where strategy, design and storytelling come together in a meaningful way. With over a decade of experience spanning branding, photography, furniture and visual direction, I translate ideas into work that feels clear, cohesive and grounded in its intent. My approach is collaborative and detail focused, always shaped by curiosity and a strong understanding of the people it’s created for.