Born and raised in England, I graduated with a degree in furniture design before beginning a career in graphic design in 2010. Since then, I’ve worked with globally recognised brands, helping shape identities that are both bold and memorable. In recent years, I’ve returned to my roots, exploring spatial and furniture design, bringing a broad, multidisciplinary perspective to my body of work.

I’m drawn to work that defies easy categorisation—projects that sit at the intersection of art, design, and storytelling. Over a decade of experience across photography, illustration, furniture, and brand development has taught me how to translate ideas into experiences that engage, resonate, and leave a lasting impression. My approach is driven by curiosity, strategy, and a focus on the audience, ensuring my work feels purposeful, innovative, and impactful.

— Daniel Nicholas Johnstone