ARKK Copenhagen_
ARKK Copenhagen is a contemporary footwear brand operating at the intersection of technical performance and Scandinavian minimalism.
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Strengthen brand consistency and commercial performance across marketing, product storytelling, and physical environments, while supporting large scale seasonal product launches and B2B sales.
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As Art Director, I led visual direction across campaigns, product storytelling, techbooks, packaging, web, print, exhibitions, and retail and tradeshow environments. I created detailed seasonal techbooks covering 40+ sneaker styles per season, translating materials, functionality, and design intent into clear and compelling sales tools. I sourced models and photographers, directed photoshoots including packshots and campaign imagery, and compiled all content into tools shared with B2B partners. Alongside this, I developed seasonal sales campaigns, producing hundreds of branded assets in Danish and English for digital, retail, and print use.
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The techbooks became the primary sales tool for global B2B partners, while cohesive seasonal campaigns supported consistent product launches across markets. This work contributed to millions of kroner in seasonal revenue by aligning product clarity, brand consistency, and scalable visual systems.
ARKK Copenhagen_
ARKK Copenhagen is a contemporary footwear brand operating at the intersection of technical performance and Scandinavian minimalism.
OBJECTIVE:
Strengthen brand consistency and commercial performance across marketing, product storytelling, and physical environments, while supporting large scale seasonal product launches and B2B sales.
STRATEGY:
As Art Director, I led visual direction across campaigns, product storytelling, techbooks, packaging, web, print, exhibitions, and retail and tradeshow environments. I created detailed seasonal techbooks covering 40+ sneaker styles per season, translating materials, functionality, and design intent into clear and compelling sales tools. I sourced models and photographers, directed photoshoots including packshots and campaign imagery, and compiled all content into tools shared with B2B partners. Alongside this, I developed seasonal sales campaigns, producing hundreds of branded assets in Danish and English for digital, retail, and print use.
IMPACT:
The techbooks became the primary sales tool for global B2B partners, while cohesive seasonal campaigns supported consistent product launches across markets. This work contributed to millions of kroner in seasonal revenue by aligning product clarity, brand consistency, and scalable visual systems.