ATTICA SHOP-IN-SHOP__
For a shop-in-shop installation at Attica department store in Athens, I was responsible for the full design process, working remotely from Copenhagen. With limited involvement in on-site manufacture and installation, the success of the project relied on precise planning and clear communication. I developed detailed digital models, technical drawings, and instructional materials to help guide the in-house team through production and assembly.
Operating on a shoestring budget, the concept prioritized simplicity, efficiency, and adaptability. The final design featured a central plinth system and a large, minimal shelving unit to showcase the collection. This minimal approach balanced cost-effectiveness with a strong visual identity, ensuring the installation remained aligned with ARKK’s brand values while being practical to build and easy to install.
The project is documented here with 3D renders and photography of the completed shop-in-shop.