Bartisan_
Bartisan (formerly The Folding Bar Company) designs lightweight, durable, and adaptable folding bars for events, helping clients create flexible, high-quality experiences in corporate and private settings.
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Rebrand a small startup to better connect with high-profile corporate clients, reflecting the product’s lightweight, durable, and adaptable qualities. The previous brand lacked visibility and credibility in a competitive market.
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Renamed the company Bartisan and developed a sleek, professional identity including logo, colour palette, patternwork, tone of voice, and brand persona. Art direction for photography and events ensured consistent, confident messaging across all touchpoints.
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The new brand strengthened client perception, increased sales, and enabled product development, creating a domino effect of growth and recognition.
Bartisan_
Bartisan (formerly The Folding Bar Company) designs lightweight, durable, and adaptable folding bars for events, helping clients create flexible, high-quality experiences in corporate and private settings.
OBJECTIVE:
Rebrand a small startup to better connect with high-profile corporate clients, reflecting the product’s lightweight, durable, and adaptable qualities. The previous brand lacked visibility and credibility in a competitive market.
STRATEGY:
Renamed the company Bartisan and developed a sleek, professional identity including logo, colour palette, patternwork, tone of voice, and brand persona. Art direction for photography and events ensured consistent, confident messaging across all touchpoints.
IMPACT:
The new brand strengthened client perception, increased sales, and enabled product development, creating a domino effect of growth and recognition.
