BARTISAN__
I created a rebrand for a small startup named The Folding Bar Company, quickly establishing the more distinctive and descriptive name Bartisan, I worked closely with the entrepreneurial team, developing a sleek, corporate-leaning identity designed to instill confidence when engaging with high-profile clients, while also reflecting the core qualities of their product — a lightweight, durable, and adaptable folding bar for events.
The brand system included a new logo, color palette, patternwork, tone of voice, and brand persona, all crafted to balance professionalism with simplicity and reliability. Beyond identity development, I provided art direction for photography and documentation at corporate events, ensuring brand consistency across all touchpoints.