Willibald Brewing_
Willibald is a Canadian craft brewery known for its playful, experimental approach to beer and strong connection to contemporary visual culture.
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Support ongoing beer releases and brand expression with distinctive graphic work that could stand out in a crowded craft market while remaining flexible across packaging and merchandise.
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Worked freelance with the brewery between 2019 and 2021, producing a wide range of graphic solutions including artwork for limited beer releases, merchandise, and supporting brand materials. Each project balanced bold visual expression with Willibald’s established tone, allowing for experimentation without compromising brand recognition.
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The work helped strengthen Willibald’s visual presence and maintain consistency across multiple touchpoints during a period of growth. Distinctive packaging and merchandise supported brand recognition on shelf, reinforced the brewery’s creative positioning, and contributed to a cohesive, memorable identity across releases.
Willibald Brewing_
Willibald is a Canadian craft brewery known for its playful, experimental approach to beer and strong connection to contemporary visual culture.
OBJECTIVE:
Support ongoing beer releases and brand expression with distinctive graphic work that could stand out in a crowded craft market while remaining flexible across packaging and merchandise.
STRATEGY:
Worked freelance with the brewery between 2019 and 2021, producing a wide range of graphic solutions including artwork for limited beer releases, merchandise, and supporting brand materials. Each project balanced bold visual expression with Willibald’s established tone, allowing for experimentation without compromising brand recognition.
IMPACT:
The work helped strengthen Willibald’s visual presence and maintain consistency across multiple touchpoints during a period of growth. Distinctive packaging and merchandise supported brand recognition on shelf, reinforced the brewery’s creative positioning, and contributed to a cohesive, memorable identity across releases.