Seagrove Public_
I created the entire brand for the craft brewery Seagrove Public, developing a visual and verbal identity that challenged conventional approaches to beer branding. Rather than leaning into the juvenile or gimmicky aesthetics often associated with the industry, the brand sought to represent beer authentically as a cultural vice.
The brand book included a logo, tone of voice, color system, persona, and core values, establishing a framework that was distinctive yet flexible. For packaging, I designed all beer labels with an aesthetic inspired by shoegaze and psychedelic music, giving the brand a bold and recognizable visual language.
Seagrove Public quickly built momentum, collaborating with several high-profile craft breweries internationally. I created the artwork for these collaborations, while also leading the brand’s photography, videography, graphic design, and webshop development, ensuring consistency across every touchpoint.
