Seagrove Public_
Seagrove Public is a craft brewery exploring beer as a cultural vice, positioning it beyond the juvenile and gimmicky tropes common in the category.
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Create a complete brand from the ground up that felt credible, cultural, and distinctive, while supporting both direct to consumer growth and international brewery collaborations.
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Developed the full visual and verbal identity including logo, tone of voice, colour system, brand persona, and values. Designed all packaging with a shoegaze and psychedelic inspired aesthetic. Led art direction across photography, video, graphic design, collaborations, and webshop to ensure total brand consistency.
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In its first two years, Seagrove Public generated DKK 1.12M in revenue across 2024 and 2025, moving from a net loss to a profitable operation in year two. The brand supported production of over 30,000 litres, secured B2B relationships with approximately 100 high profile stockists, and built brand equity valued between DKK 100k and 400k, demonstrating how a strong brand and product can drive tangible commercial outcomes.
Seagrove Public_
Seagrove Public is a craft brewery exploring beer as a cultural vice, positioning it beyond the juvenile and gimmicky tropes common in the category.
OBJECTIVE:
Create a complete brand from the ground up that felt credible, cultural, and distinctive, while supporting both direct to consumer growth and international brewery collaborations.
STRATEGY:
Developed the full visual and verbal identity including logo, tone of voice, colour system, brand persona, and values. Designed all packaging with a shoegaze and psychedelic inspired aesthetic. Led art direction across photography, video, graphic design, collaborations, and webshop to ensure total brand consistency.
IMPACT:
In its first two years, Seagrove Public generated DKK 1.12M in revenue across 2024 and 2025, moving from a net loss to a profitable operation in year two. The brand supported production of over 30,000 litres, secured B2B relationships with approximately 100 high profile stockists, and built brand equity valued between DKK 100k and 400k, demonstrating how a strong brand and product can drive tangible commercial outcomes.
