Median Projects_
Median Projects provides streamlined photography solutions for small businesses, helping them communicate authentically and effectively.
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To create a visual identity that positioned Median Projects as a clear and dependable partner, while reinforcing that the photography itself is always the priority.
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I developed a simple, focused identity that reduces visual noise and keeps attention on the work. The logo represents an arrow touching down mid-journey, reflecting support at key moments of growth. Bold typography and a restrained colour palette communicate confidence, clarity, and approachability. Motion was introduced through logo animation to strengthen digital presence and memorability.
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The identity supports consistent brand recognition, clearer communication, and stronger engagement, with clear potential to measure performance through enquiries and digital interaction.
Median Projects_
Median Projects provides streamlined photography solutions for small businesses, helping them communicate authentically and effectively.
OBJECTIVE:
To create a visual identity that positioned Median Projects as a clear and dependable partner, while reinforcing that the photography itself is always the priority.
STRATEGY:
I developed a simple, focused identity that reduces visual noise and keeps attention on the work. The logo represents an arrow touching down mid-journey, reflecting support at key moments of growth. Bold typography and a restrained colour palette communicate confidence, clarity, and approachability. Motion was introduced through logo animation to strengthen digital presence and memorability.
IMPACT:
The identity supports consistent brand recognition, clearer communication, and stronger engagement, with clear potential to measure performance through enquiries and digital interaction.
