ALEFARM BREWING__
In the early days of Alefarm Brewing, I worked as Brand Manager with responsibility for shaping the brewery’s identity from the ground up. Central to this role was creating artwork for new releases, where I produced over 100 unique illustrations for the brand’s cans.
Alefarm’s visual language was rooted in themes of nostalgia and dreamlike imagery, which gave the illustrations their distinctive, ethereal quality. This aesthetic became a defining element of the brand and contributed to its strong recognition within the craft beer community. My work during this period was featured in several publications on craft beer design and received industry recognition, including awards for Best Label in multiple competitions.